How Many BSO’s Distract You?
Have you heard of BSO’s? I am willing to bet that you have been distracted by them at some point in the past. For me, being on the mailing lists of several Internet Marketers, not to mention the spam, there are dozens of potential ones each week.
OK, I’ll explain to those who don’t know what it stands for – Bright Shiny Objects. Our attraction to them probably starts as a baby. How easy is it to distract a baby or toddler from something they are doing if you have something that is literally bright and shiny? They will immediately stop what they are doing and investigate the object you have.
As we get older we have the same habit, only the objects do not need to be literally bright and shiny. Going back to the Internet Marketers or the spam emails I get stacks promising some bit of software or method that will make me money. This is out of an email I received this morning:
Now I am not saying that the products that these words were advertising were not good products, the big questions is whether you really need them to get to where you want to go or are they a distraction.
How many of you have downloaded an eBook and then never got round to reading it? I am not sure of the statistics, I just know that is you answered yes to that question then you are not alone. We were tidying out one of the kitchen gadget drawers tonight and I was reminded of BSO’s as we found several items that we had purchased at Shows. You know the type of thing where they have someone demonstrating some wonderful gadget that you just can’t live without. When you get it home you find that either it just never seems to work as well as it did for the demonstrator or that you do not actually really use it all that much.
So my task for you this week is that if you know what your goals are or what you want out of life then check out how many BSO’s attract you this week and if you get as far as spending money or time on them. The worst offenders of Bright Shiny Object Syndrome will never get anywhere as they are constantly going from one BSO to the next.
Tags: bright shiny objects, BSO, distraction, distractions
